While compiling the data for the Caribbean & Co. Digital Marketing Index 2015 for 35 Caribbean Destinations, we were not surprised to see that Facebook was the number one social media channel. Facebook has 1.49billion monthly active users with 968million of those users logging into the network daily. However, we were surprised by its level of dominance. In total, 4.5million of the 5.1million social media followers for these 35 Caribbean destinations were on Facebook. This represents approximately 87% of the social media fans across the 35 Caribbean destinations. Twitter trailed with approximately 509,000 followers (10%) and Instagram with approximately 123,000 followers (2.5%).
Below is the top 10 Caribbean destinations based on Facebook fans. Jamaica with 17% of the social media fans overall, leads on Facebook 825,000 fans — that’s 255,000 more fans that Puerto Rico, who are second on the list. Jamaica whose marketing slogan is currently “The Home Of All Right” has relatively good engagement with most of their Facebook posts with lots of likes, comments and shares. This is ultimately what matters for all of these Caribbean destinations — connecting with there fans with the hope that sometime in the not too distant future, they’ll visit to enjoy and explore the best of what each has to offer.
Facebook Rank 1: Jamaica: approximately 825,000 fans
There’s something in the people, culture, vibe and beauty of Jamaica. It’s called all right, and you can only find it here. #VisitJamaica the Home of All Right.
Posted by Visit Jamaica on Monday, 28 September 2015
Facebook Rank 2: Puerto Rico: approximately 570,000 fans
Tu Puerto Rico tiene siglos de historia para descubrir. Explora tu Isla haciendo #TurismoInterno.
Foto: Capilla del Cristo por Rafael Buxeda Díaz.
Posted by See Puerto Rico on Monday, 14 September 2015
Facebook Rank 3: Bahamas: approximately 391,000 fans
The Islands of The Bahamas are closer than you can imagine. #ItsBetterInTheBahamas
Posted by Travel Bahamas on Wednesday, 19 August 2015
Facebook Rank 4: Guadeloupe: approximately 291,000 fans
Les vacances sont finies… il est temps de programmer les prochaines ! Par ici pour voir nos offres : http://bit.ly/bonplans-guadeloupe
Posted by Les Îles de Guadeloupe – CTIG on Monday, 5 October 2015
Facebook Rank 5: Dominican Republic: approximately 236,000 fans
#Samaná – where you’re welcomed by turquoise beaches, waterfalls and coconut groves.
Posted by GoDominicanRepublic on Tuesday, 6 October 2015
Facebook Rank 6: Bermuda: approximately 223,000 fans
If you need us we’ll be over here mysin.
Posted by Bermuda Tourism on Friday, 28 August 2015
Facebook Rank 7: Barbados: approximately 211,000 fans
Somewhere Over the Rainbow… #loveBarbados
Posted by Visit Barbados on Wednesday, 30 September 2015
Facebook Rank 8: St Maarten: approximately 191,000 fans
Cheers to sunny days, sandy beaches and a great tan! #VacationStMaarten bit.ly/1DSZ3Kk
Photo by brian_falcon
Posted by Vacation St. Maarten on Friday, 18 September 2015
Facebook Rank 9: Cayman Islands: approximately 184,000 fans
Aerial view of Stingray City.
Posted by Visit Cayman Islands on Monday, 21 September 2015
Note: In addition to this main Facebook page, the Cayman Islands also has a few others targeted at visitors from Canada, Europe, etc. These combine to may up their 184,000 Facebook fan count.
Facebook Rank 10: Curaçao: approximately 150,000 fans
Posted by Curacao on Friday, 2 October 2015
Top photo: Jamaica – Half Moon Beach. Photo: ©Jamaica Tourist Board.